My business grew out of a love for live music and a desire to create. Little Hippie was born within a music festival scene that was just then starting to emerge, where I was drawn to the community that was growing with it. Now I have over a decade of experience successfully living life according to my own rules.
I didn’t set out to create a Grateful Dead brand, but when I was offered a licensing contract just a year after getting started, I knew enough to accept the opportunity. Over the years that followed, I evolved my illustration style, creating many designs using the band’s iconic imagery. I developed an original line of merchandise for people of all ages, but particularly for the tiniest among us.
I learned more from the Grateful Dead than any other band out there. Who else has so spectacularly broken the rules and succeeded so gloriously at doing so? They taught me that I could remain independent if I continued to think differently, be innovative, and follow my passion. They taught me that business can be as creative as any art, and most importantly of all, they provided a framework in which I was able to become a professional artist.
As Little Hippie gets deeper in to our second decade, and the Grateful Dead prepares to broadcast their swan song this summer, I’m left wondering what’s next. I spent this past winter studying the F&%$ out of e-commerce, and overhauling LittleHippie.com to become a platform to power the next phase in our development.
Working with our devoted programmer, Mike Schwab, for the last two and a half years, I’ve diligently brought Little Hippie into the new digital economy. Mike and I have made great strides in social media marketing innovation, integrating the site with Facebook in ways that we’re pretty sure Facebook hasn’t even thought of yet. We’ve written every line of code ourselves, and we’ve built a platform we can scale in many directions. If you have ordered from our online store, know that it was built with love, by us.
In the process, it became clear I needed to add this blog, and I enlisted Nicole Brydson and Misfit Media to write and strategize with me. She is a perfect fit, and together we have several exciting projects in the pipeline in addition to our ongoing coverage of the Grateful Dead Archive and the band’s literary history and influence.
While Nicole and I were developing the blog, I brought in a handful of other talented freelancers. The brainstorming that has since ensued with this newly established creative team has been very exciting. Watching these women work together has pushed me to work harder than ever, and it’s made me realize how much we’re capable of when we collaborate.
This is all in service of Little Hippie’s mission to design for you and with you. We want you to love the things Little Hippie creates and feel like you’re a part of our community. We’re now working on a new collection of apparel drawing on our shared roots in the music festival culture which we’re excited to share with you.
Look for Little Hippie this summer at Bonnaroo, Electric Forest, the Fare Thee Well shows, and the Gathering of the Vibes and check back with us at LittleHippie.com as we roll out more gear for you and yours. Stay tuned for more from your favorite Little Hippies.
Chief Executive Artist